About the position
PCG is seeking a dynamic, results-driven Strategic Marketing Specialist for its corporate Marketing Communications 960 Department based in Dallas, TX. This new role will further expand our regional marketing programs in alignment with a national marketing strategy. In this role, you’ll join our corporate marketing team to develop and execute multi-channel campaigns, craft compelling proposals, collateral, and presentations, and leverage data-driven insights to strengthen PCI’s go-to-market approach. Working closely with subject matter experts, business development, and regional operations, you’ll translate business objectives into targeted marketing plans that support growth initiatives. Your efforts will help PCI scale national strategies through localized execution—enhancing regional engagement, driving growth, and increasing our presence in priority markets. This position requires a strategic mindset, creative problem-solving skills, and the ability to independently manage multiple initiatives—all within a fast-paced environment supported by a collaborative and skilled marketing team.
Responsibilities
- Act as the primary marketing partner for the assigned regions, representing the corporate marketing team while building strong relationships with internal stakeholders.
- Plan, execute, and manage targeted marketing campaigns across various channels, including website, email, social media, advertising, newsletter, and blog posts.
- Align content and messaging with business goals, focusing on account-based marketing to support client engagement and national growth.
- Develop and apply effective marketing strategies, conduct competitive business analysis, and create compelling proposals, presentations, and marketing collateral.
- Support the planning and promotion of events, trade shows, and new business initiatives.
- Collaborate with cross-functional teams including Business Development, Operations, Product Lines, and local/regional branches to ensure campaign alignment.
- Work with internal subject matter experts to develop polished, high-impact content including thought leadership pieces, industry award submissions, and other initiatives to enhance brand visibility and credibility.
- Work cross-functionally with the broader marketing team to ensure consistency across all channels.
- Track and analyze campaign performance, manage KPIs, and turn insights into recommendations for continuous improvement.
- Optimize digital content for search performance (SEO).
- Conduct market and competitive research to identify growth opportunities and client trends.
- Present complex data in a clear, actionable format to guide strategic decisions.
- Provide data-driven support for forecasting, tracking, and pipeline analysis.
- Collaborate with internal teams and leverage CRM platforms to align analytics with business goals.
- Stay current with industry trends, tools, and best practices to enhance reporting capabilities.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 6+ years of experience in marketing, marketing analytics, or a related role. (Corporate experience preferred).
- Strong project management skills and a proactive, solutions-oriented mindset.
- Strong proficiency with Microsoft, Adobe Creative Suite.
- Ability to travel up to 25% annually.
Nice-to-haves
- Experience in the construction or A/E/C industry is Highly Preferred.
- Experience developing sales enablement materials including proposals, presentations and similar marketing assets.
- Experience working with or managing external marketing agencies.
- Experience with Keynote, Canva, WordPress, CRM, SharePoint is a plus.
- Hands-on experience with various marketing platforms (e.g., HubSpot, Salesforce, Google Ads, Meta Ads).
- Strong proficiency in tools such as Google Analytics, Power BI, or similar.
Benefits
- Competitive pay
- Incentive bonus plan
- Employee stock ownership plan (ESOP)
- 401(k) retirement savings plan with match
- Medical, prescription drug, dental, and vision insurance plans with flexible spending account option
- Life insurance, AD&D, and disability benefits
- Employee assistance program (EAP)
- Flexible paid time off policy and paid holidays
