About the position
This isn't a 'maintain the status quo' role. We need a dynamic marketing leader to architect and scale our entire marketing function, from brand to demand. You'll be the strategic force behind our market presence, responsible for translating our innovative value into measurable business outcomes. We're looking for a unique blend: someone who is both a strategic visionary capable of shaping our market narrative and a hands-on operator who can build, optimize, and scale a modern demand engine. You'll partner closely across the organization, making bold decisions, and driving aligned brand and demand strategies that propel us into our next phase of hyper-growth within the manufacturing and industrial sectors. If you're ready to lead, innovate, and deliver undeniable results, this is your moment.
Responsibilities
- Architect the Demand Machine: Design, build, and optimize a cutting-edge, data-driven demand engine that consistently fuels our pipeline across every stage of the buyer's journey.
- Accelerate Customer Acquisition: Scale our demand generation 2-3x by exploring new channels, expanding our team, and leveraging your deep expertise in digital marketing and modern lead generation technologies.
- Elevate Our Brand Voice: Bolster our thought leadership, amplify our media presence, cultivate analyst relations, and leverage compelling customer stories to solidify Redzone's credibility and market leadership.
- Unite with Sales: Forge a tight partnership with the sales organization, defining critical, shared KPIs that directly drive pipeline, revenue, and increase customer lifetime value.
- Optimize the Customer Journey: Collaborate cross-functionally to develop comprehensive customer lifecycle programs that enhance engagement, drive adoption, and cultivate powerful advocates.
- Empower with Tech: Strategically optimize our marketing tech stack to create scalable, repeatable processes and maximize team efficiency and impact.
- Lead & Inspire: Cultivate, mentor, and grow a high-performing marketing team, fostering a culture of accountability, innovation, and relentless pursuit of excellence.
- Refine Our Market Position: Sharpen Redzone's market positioning to powerfully articulate our modern value proposition, disruptive innovation, and the tangible outcomes we deliver for our customers.
Requirements
- Growth Leader: You have a track record of transforming companies, accelerating growth, and navigating complex market shifts.
- Strategic Doer: You can effortlessly transition between high-level strategy sessions and hands-on execution within the CRM and marketing platforms.
- Brand-to-Demand Expert: You possess a deep understanding of how to seamlessly integrate brand building with aggressive demand generation to create powerful market pull.
- Collaborative Powerhouse: You thrive in cross-functional environments, understanding the full customer lifecycle and how marketing impacts every touchpoint.
- Results Obsessed: You're passionate about data, measurable outcomes, and a culture of continuous improvement.
Nice-to-haves
- Industry Savvy (Bonus!): Proven experience in the manufacturing or industrial tech sectors, with an innate understanding of the target buyer's mindset, is a significant plus.
Benefits
- Comprehensive Compensation package
- Base Pay range: $250,000 - $300,000 Annually (12 Months)
- Position eligible for Corporate Annual Bonus Plan
- U.S. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs.
