About the position
Apple Arcade is a family-friendly gaming service available on the App Store. Arcade's incredible catalog is available to play on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, and all 250+ games are free of ads and in-app purchases. Players can step into the shoes of their favorite sports stars in games like NBA 2K25 Arcade Edition, sneak around as a mischievous Sasquatch in Sneaky Sasquatch, or explore hundreds of other games-both new and old-from their favorite genres. At Apple, we believe games are more than just play-they're powerful expressions of creativity, connection, and joy. Great design is central to that vision. Join us and help shape the future of Apple Arcade by crafting experiences that resonate with players of all ages. Apple Arcade is seeking a passionate and experienced UI/UX Designer to elevate the user experience across our diverse portfolio of games. In this role, you'll collaborate closely with world-class third-party developers and internal teams to ensure each game delivers intuitive, accessible, and delightful user interfaces. You'll also contribute to the evolution of the Apple Arcade service by defining best practices, creating documentation, and ideating service-level UI/UX improvements that improve usability, discoverability, and engagement. This is a rare opportunity to influence the future of games at Apple and craft the next generation of premium, accessible, and joyful interactive entertainment.
Responsibilities
- Provide UI/UX direction and feedback to external development teams across a diverse portfolio of games.
- Collaborate with producers and partners to ensure each game meets the high standards of Apple Arcade - innovative, fun, and trustworthy.
- Develop and document UI/UX best practices for Apple Arcade, delivering consistency and quality across all titles.
- Contribute to the creation of service-level UI/UX requirements, including shared UI elements and product-level UX improvements.
- Create wireframes, mockups, and prototypes to communicate interface ideas and service enhancements.
- Stay informed on emerging trends in UI/UX design, Accessibility, and player engagement, bringing fresh, forward-thinking ideas to the table.
- Build meaningful, long-term relationships with developers around the world, acting as a trusted UI/UX partner.
Requirements
- Deep understanding of interaction design, visual hierarchy, information architecture, and Accessibility in games.
- Proficiency in design tools such as Figma, Adobe XD, or Sketch, and familiarity with game engines like Unity or Unreal.
- Excellent communication and collaboration skills, with the ability to provide clear, constructive feedback to external partners.
- A portfolio that showcases creative innovation, versatility, and a solid understanding of what makes game interfaces intuitive and engaging.
- Experience working on games for subscription services or platforms where long-term engagement, user delight, and frictionless discovery are key to player success.
- Ideal candidates will have experience working both within game worlds and at the platform level, ensuring consistency and quality across all player interactions.
- Familiarity with Apple's Human Interface Guidelines and broader ecosystem.
- Knowledge of localization and how UI adapts across languages and regions.
- Understanding of Accessibility best practices in interactive entertainment.
- Background in UX research or usability testing.
- Experience designing UI for cross-platform games and gaming services.
