US Marketing Manager

About the position

The US Marketing Manager plays a key operational role in executing the global artist development strategy led by the Head of International, Artist Services. This position focuses on managing international marketing campaigns, ensuring seamless coordination across global teams, and driving the success of selected artists in the US market. As a key operational lead, you will work closely with teams in Europe and Asia to ensure the execution of high-impact marketing campaigns, audience development initiatives, and strategic partnerships. You will also act as the primary liaison between the Head of International and local marketing teams, ensuring alignment and smooth execution of selected artist campaigns.

Responsibilities

• Oversee the execution of international marketing and audience development strategies for a roster of selected artists.
• Coordinate with International EMP teams to drive opportunities on DSPs, media partners, agencies, and content creators to maximize artist visibility and reach in key international markets.
• Ensure high-quality support for international artists, including white-glove campaigns, promotional activations, and marketing strategies tailored to export countries.
• Support the development and execution of cross-border marketing collaborations and influencer activations.
• Provide structured reporting to measure campaign performance and optimize strategies.
• Act as the day-to-day operational lead, ensuring smooth collaboration between international and local marketing teams.
• Ensure timely execution of international campaigns by setting clear milestones, deliverables, and accountability across internal teams.
• Troubleshoot and solve challenges proactively, ensuring efficient problem resolution in artist and market relations.
• Implement marketing and promotional strategies across digital and offline channels to drive targeted international artist growth.
• Ensure campaign execution aligns with Believe's artist-first philosophy, emphasizing authenticity, audience engagement, and long-term sustainability.
• Monitor campaign performance in key markets and suggest data-driven optimizations to maximize impact.
• Manage external agency relationships to ensure best-in-class marketing execution in key territories.
• Track campaign budgets, ensuring cost efficiency and maximum return on investment (ROI).
• Collaborate with finance teams to accurately track revenues, expenses, and profitability for international campaigns.
• Provide support in managing the international P&L, ensuring transparent budget allocation and cost control.
• Ensure timely and accurate forecasting and performance tracking for marketing and promotional spending.
• Analyze key performance metrics for international campaigns, including streaming performance, audience engagement, and market penetration.
• Leverage audience data to refine marketing strategies and optimize artist positioning in export markets.
• Provide clear and actionable performance reports to the Head of International and senior leadership teams.
• Monitor local market trends and emerging opportunities to proactively adjust strategies.

Requirements

• Fluent in English (additional languages a plus).
• 5+ years of experience in music marketing, international project management, or artist development.
• Experience in managing multi-market campaigns and collaborating with international teams.
• Deep knowledge of streaming platforms, DSP marketing strategies, and digital audience development.
• Experience working with artists, managers, and industry stakeholders at a high level.
• Strong background in the music industry, digital distribution, or entertainment marketing.

Benefits

• Tailor-made training and coaching program
• Remote working policy
• A well-being program
• Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist