About the position
Senior Manager, Marketing Strategy & Planning – Walmart Connect About Walmart Connect Walmart Connect is redefining the retail media landscape by helping brands reach millions of Walmart's omnichannel customers at scale. Leveraging unmatched first-party data and innovative advertising solutions, we empower advertisers to drive measurable business outcomes while enhancing the customer experience. The Opportunity We’re seeking a seasoned marketing leader to shape and drive the content strategy that supports the growth of Emerging Brands and SMB advertisers. In this highly visible role, you will play a critical part in Walmart Connect’s efforts to attract, educate, and grow small and mid-sized suppliers and Marketplace sellers through retail media. Sitting at the intersection of business strategy, storytelling, and go-to-market execution, you will build a scalable content foundation that strengthens brand trust, accelerates advertiser acquisition, and drives adoption of Walmart Connect solutions across the seller journey.
Responsibilities
- Defining and leading the content marketing strategy for Emerging Brands, aligning to advertiser acquisition goals, revenue growth, and Walmart Connect’s broader business priorities.
- Architecting a full-funnel content ecosystem that supports awareness, consideration, conversion, and retention across owned and paid channels (website, social, video, events, email, and media campaigns).
- Collaborating cross-functionally with paid media, SEO, brand, partner marketing, product marketing, creative, and seller engagement teams to ensure consistent messaging and seamless content activation.
- Elevating thought leadership and brand positioning through content that establishes Walmart Connect as a growth platform for SMBs and challenger brands.
- Operationalizing content development through structured workflows, editorial planning, performance measurement, and a high creative bar.
- Using insights, platform data, and seller feedback to inform messaging strategy, content prioritization, and ongoing optimization.
- Integrating market research and voice-of-customer insights into content planning to ensure relevance, clarity, and impact.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
- 5-8 years of experience in content marketing, brand strategy, or go-to-market planning, preferably in B2B, digital media, or marketplace ecosystems.
- Demonstrated success in developing and executing content strategies that drive acquisition, engagement, or product adoption at scale.
- Strong editorial and storytelling skills with experience across formats—thought leadership, paid ads, case studies, guides, white papers, video, and more.
- Experience leading content production across internal creative teams and agency partners.
- Proficiency with CMS platforms, marketing automation tools, and analytics dashboards.
- Solid understanding of digital and retail media advertising solutions.
- Excellent written, verbal, and visual communication skills.
- Structured, analytical, and highly strategic mindset.
Nice-to-haves
- Leading cross-functional projects.
- Supervisory experience.
- Masters: Business Administration.
Benefits
- Health benefits including medical, vision and dental coverage.
- Financial benefits including 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits including PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Short-term and long-term disability.
- Company discounts.
- Military Leave Pay.
- Adoption and surrogacy expense reimbursement.
- Live Better U education benefit program for full-time and part-time associates.
