About the position
At tapouts, we believe in the boundless potential of every child. Our mission goes beyond teaching skills; we’re dedicated to nurturing emotional and psychological well-being. Join us to transform the lives of a million children and their families while putting your creative skills to work for a deeply rewarding cause. We’re looking for a Growth Designer with UX/UI expertise to primarily own the creative and UX for our marketing funnel, from paid ads to landing pages and signup flows. You'll be responsible for designing compelling, on-brand visuals and user experiences that drive conversions, signups, and revenue. You’ll work closely with marketing, product, and engineering to continuously test, learn, and improve performance.
Responsibilities
- Design high-performing ad creatives across channels (social, search, display)
- Optimize landing pages and signup flows for conversion
- Create playful, age-appropriate, and accessible UI that resonates with kids and parents
- Maintain a consistent, recognizable brand identity across all touchpoints, website, and communications
- Develop a scalable design system supporting rapid testing, iteration, and consistency across features
- Implement A/B testing and data-driven improvements to funnel performance
Requirements
- Experience designing ads, landing pages, and signup flows that convert
- Strong portfolio of high-performing marketing creative (paid, organic, funnel) and shipped digital products
- Ability to balance clarity, simplicity, delight, and brand integrity in performance-focused and user-centered design for multiple audiences (kids, parents)
- Fluency in Figma, Adobe CC, and prototyping tools
- Experience in the design and launch of a mobile app (iOS), focusing on usability and emotional impact
Nice-to-haves
- Bachelor’s degree in Design, Advertising, Marketing, Graphic Design, Product Design, or related field (preferred but not required)
- 5+ years of experience in growth/marketing design for B2C products, with additional UX/UI design experience in edtech, healthtech, or consumer apps
- Proven track record in CRO, landing page optimization, paid ad creative, and designing/launching an iOS app
- Strong collaboration with marketing, product, engineering, content, and research teams
- Demonstrated expertise in visual design and hands-on experience with Figma, Adobe CC, and interactive prototyping tools
Benefits
- Competitive salary + meaningful equity
- Healthcare coverage
- Flexible time off
- Generous parental leave
- The chance to use your creative skills to help kids build lifelong emotional strength
