About the position
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! We are looking for a strategic and dynamic Vice President of Product Marketing to lead our Product Marketing, research and pricing. In this executive leadership role, you will own the positioning, messaging, pricing and packaging, go-to-market strategy, and customer insights across Constant Contact’s products and markets. You will be the connective tissue between Product, Marketing, Sales, and Customer Success, ensuring our innovations align with customer needs and market demand to drive growth and adoption.
Responsibilities
- Define and drive the overarching product marketing strategy aligned with company objectives and customer needs in partnership with corporate strategy and product teams.
- Serve as a key member of the leadership team to inform strategic decisions with market, customer, and competitive insights.
- Build and mentor a high-performing product marketing team, fostering a culture of innovation, collaboration, and results.
- Lead cross-functional go-to-market efforts for new product launches, new global markets, major updates, and feature enhancements.
- Partner closely with Product, Growth, and sales teams to drive user acquisition, engagement, and retention.
- Own pricing and packaging strategy in collaboration with Product and Finance teams.
- Craft and continually refine compelling product positioning and messaging that differentiates Constant Contact in a competitive market and increases market share.
- Develop clear, consistent narratives across all touchpoints—from web to sales to customer onboarding.
- Build a customer-centric marketing engine rooted in data, persona development, segmentation, and usage patterns.
- Partner with corporate strategy and research team to conduct market maps, market sizing (TAM/SAM/SOM), competitive analysis, and market research to identify trends and opportunities.
- Equip marketing, Sales and Customer Success teams with tools, training, and collateral to effectively convey product value including messaging guides, pitch decks, datasheets, case studies, claims and proof points.
Requirements
- 15+ years of experience in SaaS product marketing in consumer or SMB tech, with at least 5+ years in an executive leadership role.
- MBA preferred.
- Proven track record leading product marketing in high-growth, customer-centric organizations.
- Experience with SMB or prosumer audiences is a strong plus.
- Exceptional storytelling and strategic thinking skills with a keen understanding of customer psychology.
- Strong analytical capabilities to interpret data and translate into actionable insights.
- AI champion and enabler.
- Expertise in competitive analysis, pricing, packaging, and go-to-market execution.
- Demonstrated ability to influence cross-functional stakeholders and drive alignment.
- Inspirational leader with a builder player coach mindset.
- Committed to hiring, developing, and retaining top talent.
- Comfortable in fast-paced environments and shifting priorities.
- Track record of expanding market share in the US and growing and launching internationally.
- Able to work through multiple time zones.
Benefits
- Generous paid time off policy.
- Competitive benefits package that supports the health and well-being of you and your family.
- Work flexibility with a hybrid workforce model.
