About the position
We are changing the standard of care for millions of untreated sufferers of ENT conditions. We improve patient access to life-changing relief through safe, practical, and effective innovation that changes how and where patients are served. Aerin differentiates itself with our commitment to providing straightforward and clinically proven products so that ENTs and their patients can make treatment decisions together without limits. At Aerin Medical our values show up as: always seeking the collective good, holding ourselves and each other accountable, showing respect with compassion, creation and innovation and being all in. As the VP, Global Strategic & Commercial Marketing you will be an essential part of our mission-driven team, dedicated to transforming the lives of those with untreated ENT conditions. Your role will involve contributing directly to our commitment to innovation and improved patient care.
Responsibilities
- Develop and execute a multi-year strategic marketing roadmap that strengthens market position, expands access to Aerin’s technologies, and unlocks new revenue streams.
- Define and elevate Aerin’s brand as the leading innovator in ENT care, establishing category leadership through differentiated positioning, compelling storytelling, and omnichannel engagement strategies.
- Partner with R&D, Clinical, and Market Access teams to shape Aerin’s product portfolio strategy—guiding lifecycle management, evidence generation, and market development efforts to maximize impact and value creation.
- Drive high-impact product launches and commercial initiatives that accelerate therapy adoption and establish new standards of care.
- Develop innovative HCP and patient engagement programs that fuel sustained growth.
- Build best-in-class sales enablement tools, training, and commercial programs that empower the field team to drive market penetration and deliver against ambitious revenue goals.
- Lead deep market analytics and customer segmentation to anticipate evolving needs, optimize commercial strategy, and inform data-driven decision-making.
- Shape Aerin’s external voice and commercial narrative, delivering high-impact presentations and strategic messaging to the Board of Directors, investors, key opinion leaders, and market influencers.
- Oversee global marketing investments, ensuring resources are strategically deployed to drive maximum business impact and return on investment.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- 15+ years of progressive commercial experience in the medical device industry, including at least 5 years in senior marketing leadership roles.
- Proven track record of leading global marketing strategies that have driven significant revenue growth, market expansion, and brand leadership.
- Expertise in portfolio strategy, commercialization, and product lifecycle management within the medical device sector.
- Strong business acumen and strategic thinking, with the ability to translate market trends and competitive intelligence into actionable strategies.
- Exceptional leadership skills, with a track record of building and developing high-performing marketing teams.
- Superior communication and executive presence, with experience engaging the Board of Directors, investors, and key industry stakeholders.
- Hands-on experience in driving commercial success for novel medical technologies, including product launches and sales force enablement.
Benefits
- Medical – PPO & HSA with co-contribution
- Dental
- Vision
- Accident Insurance
- Critical Illness
- Hospital Indemnity
- Onsite Tonal & Peloton
- HSA/FSA
- 401k with company match
- Lifestyle Spending Account
- Long Term Disability
- Life Insurance
- Monthly stipend to cover phone and tech costs
- Employee discounts
- Weekly office lunches
- Employee Assistance Program
- 5 free counseling sessions per issue per year
- 80 hours sick leave
- 13 holidays
- Flexible vacation
- Career and Learning & Development opportunities with Aerin led leadership trainings
- Community initiatives including Aerin “give back” week and family days
