About the position
We’re hiring a Vice President of Growth Marketing to lead our marketing efforts with a clear focus on lead generation and adoption in school districts. This is a senior role responsible for driving qualified pipeline, building awareness, and helping us reach more educators and students nationwide.
Responsibilities
- Build and execute a full-funnel marketing strategy with lead generation at its core
- Launch campaigns that drive interest, urgency, and demand among district leaders
- Create messaging and content tailored to the K-12 audience across digital and field channels
- Own top-of-funnel metrics, including lead volume, quality, and conversion
- Partner closely with sales to align on ICP, pipeline health, and growth goals
- Lead brand strategy, thought leadership, and storytelling that reflect our mission
- Set and track KPIs around CAC, funnel performance, and campaign ROI
- Manage a small, agile team of marketers
Requirements
- Experience marketing to school districts before and understanding of the K-12 decision-making process
- Proven success in building and optimizing lead generation programs for education companies
- Strong grasp of digital channels, campaign testing, content strategy, and marketing automation
- A knowledge of how to market in cycles, navigating budgets, funding timelines, and seasonal buying patterns
- Comfort with owning goals and delivering measurable results
- Experience partnering cross-functionally with sales and product teams
- A self-starter who leads with curiosity, creativity, and data
- Passion for equity in education and a belief in the power of literacy
Benefits
- Opportunity to make a meaningful impact in children's literacy!
- Work with a passionate, driven team committed to innovation in education!
- 100% remote workplace - with access to an office in Dallas, TX!
- Company expense card with home office stipend for set up!
- Up to 12 weeks of parental leave!
- Urbansitter Membership + $500 childcare credit per year!
