About the position
Burke is actively seeking a proven consultative seller and client relationship developer, in the market research and insights arena to join our team and bring their industry expertise in financial services, healthcare, CPG, travel and leisure, or technology verticals. Our Headquarters are in Cincinnati, Ohio. Local candidates will work in a hybrid environment; non-local candidates may work remotely from a home office. Occasional travel is required. Since 1931, Burke has consistently redefined expectations in the marketing research industry. Working across a variety of industries, we help our clients gain actionable perspective on their most critical business challenges, providing a range of solutions from agile research to integrated strategic decision support. Today, we continue to push the boundaries of what marketing research can be - uniting research, strategy, and education. With Seed Strategy, our innovation and strategic consulting division, we have expertise in strategy, innovation, branding, and marketing to support our clients throughout every phase of the product/service life cycle. In addition, we provide comprehensive training on research fundamentals and best practices through the Burke Institute-our dedicated education division. Wherever our clients find themselves on the path to success, we help them move forward with clarity, confidence, and perspective. Burke is 100% employee-owned and is a WBENC-certified Women's Business Enterprise.
Responsibilities
- Grow our client base through new business prospecting efforts using your own established network from past clients, business relationships, uncovering new relationships, and expertise in this field.
- Guide and consult with your clients. Become a trusted partner and extension of their marketing/product/insights/business.
- Define problems with the client, develop marketing research plan designs - quantitative and qualitative as needed, oversee the execution of complex studies with your teams, analyze data, and uncover insights.
- Manage your own P&L, be an entrepreneur running your business.
- Build collaborative operational relationships across your project teams with whom you'll work closely.
- Utilize your expertise in a wide breadth of custom research and innovation areas in product lifecycle research, new product innovation, communications testing, segmentation, marketing strategy, pricing, advertising awareness, branding, customer loyalty, customer experience, and many other strategic marketing areas.
- Lead workshops and 'What's next' meetings with clients to help them fully incorporate results and recommendations in their organizations.
- Perform analyses, interpretation, report, and storytelling for presentation of conclusions, and follow up consulting with clients.
Requirements
- Qualified candidates MUST have the drive and experience selling and managing custom survey research projects utilizing the latest methodologies both in qualitative and quantitative research.
- A mix of client side and the supplier side marketing research experience is ideal with expertise in a breadth of research areas.
- Must have proven successes working with operations' teams as well as demonstrated skills in relationship management requiring both client and team first focus.
- Excellent strategic narration and presentation skills - via in person, phone, or Zoom /online.
- Demonstrated experience with both custom research + other data from sales, social media, etc. and synthesizing for the richest story.
- Minimum 10+ years of relevant marketing research experience of which at least 2+ years in business development.
- Bachelor's degree required; Master's or MBA is preferred.
Benefits
- Competitive pay including incentive pay resulting from revenues and the profitability of projects.
- Company bonuses and free stock.
- Complete benefits package with health/dental/vision/disability insurance.
- Time-off benefits.
- 401(k) savings and a match.
