William Paterson University of New Jersey - Wayne, NJ
posted 2 days ago
About the position
William Paterson University invites you to join a wonderful community to learn, work, grow, and thrive. The university has been recognized as one of the best-ranked employers in New Jersey by Forbes' 'Best Employers by State' list for 2024. The university employs approximately 1000 full-time employees in various positions and supports a remote-friendly hybrid work schedule. The role of web marketing coordinator involves supporting the university's strategic goals and branding by coordinating, planning, and implementing website design and maintenance functions. This position is crucial for improving the appearance, usability, functionality, engagement, and overall effectiveness of the university website.
Responsibilities
- Continuously updates and strengthens the design of the University website, focusing on pages that support student recruitment and retention.
- Collaborates with the Director of Web and Social Media Marketing to plan and implement website design initiatives.
- Creates and modifies web pages using current standards and best practices in website layout, design, and coding.
- Reviews site analytics to inform plans and initiatives.
- Supports search engine optimization (SEO) goals and best practices.
- Consults and collaborates with faculty, academic and administrative leaders, and web content editors.
- Trains and supports departmental web editors in the University website content management system.
- Monitors and manages requests for website revisions and updates.
- Collaborates on recruitment and oversight of student website assistant team.
- Collaborates on development of digital content including videos for web and social media.
- Designs and distributes targeted emails, texts, and other digital communications.
- Collaborates on updating, designing, and distributing digital publications.
- Represents the Department on committees.
- Performs other duties as assigned.
Requirements
- Bachelor's degree in graphic design, digital media, communications, computer science, or a relevant degree.
- Minimum of three years' experience coordinating website design and maintenance for an education-related website or large institution.
Nice-to-haves
- One year experience with enterprise-level web content management systems such as dotCMS, Drupal, or Joomla.
- Experience in a higher education setting.
- Knowledge of website analytics with a working knowledge of Google Analytics.
Benefits
- Remote-friendly hybrid work schedule.
- Four-day summer work week from mid-May to mid-August.
- Participation in award-winning Summer Learning series.
