About the position
We're looking for a Website Marketing Specialist to own and scale our owned digital channels with a focus on driving user acquisition, engagement, and conversion. You’ll play a key role in shaping the user journey, improving site performance, and helping our organic growth efforts become a more effective engine for the business. This role is ideal for someone who blends a data-informed, product marketing mindset with strong instincts for UX and CRO.
Responsibilities
- Partner on website and blog optimization strategy to increase organic traffic and improve conversion across high-impact pages.
- Manage website requests across the organization and execute in collaboration with development & creative teams.
- Collaborate with content, brand, and product marketing to re-think core user journeys and their web experience.
- Monitor and report on owned and organic channel performance, identifying opportunities to increase traffic, engagement, and funnel conversion.
- Use behavior analysis using tools, like Hotjar and GA4, and A/B testing to identify friction and opportunity to improve user experience & conversion.
- Manage backend website attribution using Google Tag Manager.
- Support SEO partners in growing organic visibility and rankings.
- Support partnership & owned campaign planning to support organic growth.
- Perform other duties as assigned.
Requirements
- Bachelor's degree in Marketing or related field.
- 3-5+ years of experience in website marketing, growth marketing, or a related role, ideally at a high-growth startup or an industry where digital acquisition and conversion are core to the business model.
- Experience in A/B testing, funnel optimization, and marketing analytics tools such as GA4, Hotjar, and Mode/data visualization tools.
- Strong collaboration and project management skills, and comfort working with cross-functional stakeholders, including development and engineering teams.
- Ability to think strategically and execute quickly.
- Understanding of backend website attribution using Google Tag Manager.
- Data-driven mindset and experience using analytics and experimentation to drive growth.
- Understanding of SEO best practices.
Benefits
- Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
- Competitive Medical, Dental, Vision, Life, and AD&D insurance.
- Equip pays for a significant percentage of benefits premiums for individuals and families.
- Maven, a company paid reproductive and family care benefit for all employees.
- Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
- $50/month stipend added directly to an employee’s paycheck to cover home internet expenses.
- One-time work from home stipend of up to $500.
